founding partner

(as told by ChatGPT in 200 words) 

Will has over 30 years of experience in building and leading teams, providing strategic counsel, and managing crises. He has run multiple P&Ls in the West US and Asia Pacific, delivering revenue growth, transforming client portfolios, and improving operational efficiency and employee engagement. He is passionate about storytelling, media training, and diversity and inclusion.

His most recent role was President of the West Region at Weber Shandwick, a global communications and marketing solutions firm. He was hired to turn around the region, which had been struggling with declining revenue, low profitability, high turnover, and poor work quality. He restructured the teams and leadership, implemented programs to improve work quality and increase market visibility, and transformed the client portfolio with kinetic brands such as LinkedIn, Robinhood, NerdWallet, Sony Electronics, Columbia Sportswear, UW Medicine, Amazon, and more. He improved the financials and overall performance of the region, doubling the profit margin and staff utilization and dropping turnover from 38% to 11%.

He has also held leadership roles at Edelman, Hill & Knowlton, and Porter Novelli, where he consistently achieved double-digit revenue growth, conceived and facilitated innovative storytelling programs, and managed the agency’s largest account, Hewlett-Packard.