PR Expertise

Coming out of the global pandemic, healthcare organizations face massive change in organizational structure and the delivery of care.  Communicating  change and building support with key constituents (e.g. employees, patients and the broader community) is critical to an institution's ability to successfully navigate these changes.  We've worked with a number of clients in the healthcare provider space to architect and execute programs to build advocacy and support.  

Having worked on programs for companies like Samsung and Amazon, our team and partners are experienced in helping clients balance the current landscape with the broader communications needs of an organization.  First Person works closely with the corporate comms team to develop the strategy for the corporate brand and the executive team.

Employees are a company's greatest brand ambassadors and their expectations of employers have never been higher.  Employees want and expect their employer to take a stand on issues of societal significance.  We work with clients to understand what's important and how to establish clear and predictable ways to engage.  We also help with communications strategies around restructures, change management, and other material events.

Our team members and partners have worked in active unified command response teams for multiple clients over the years (including managing the COVID-19 response for UW Medicine).  The team is also deeply experienced in working with communications teams to assess risk, manage response, and prep spokespeople.

We've coached, trained and developed messaging for executives at every level.  Whether prepping for a speech to business leaders or a media tour for a product launch, we have a well-honed methodology and materials to help ensure executives are prepared (and confident) in speaking on behalf of the corporation.

In a world of constant change and massive data, finding clarity and consensus is an ongoing challenge -- yet it's critical to getting teams motivated and productive.  We have a portfolio of proven techniques to guide groups from challenge to solution where they are able to take shared ownership of a clearly defined action plan.

Having built and managed numerous high-performing communications teams, we are experienced in helping leaders assess both talent and functional needs as an organization and can help determine the right structure, culture and adjustments needed to deliver on corporate expectations.

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First Person is experienced in helping  navigate change and maximize team potential.  Our founding partner, Will Ludlam,  has built and lead campaigns for some of the most respected brands the world. He’s worked with the top four global networks (Edelman, Omnicom, WPP and IPG), and helped craft, facilitate and implement multi-year campaigns to improve leadership, account team, and financial performance for more than 20 P&Ls over the course of his career.