Founding Partner

With more than 30 years of experience leading teams and shaping reputations, Will Ludlam is a trusted advisor to Chief Communications Officers seeking counsel on communications strategies and strategic assessment of the communications function. He began his career working on Washington State University’s Centennial celebration, which sparked a lasting focus on how institutions build, protect, and sustain trust.

Will has held senior leadership roles at global PR networks including Edelman, where he served as General Manager of the Pacific Northwest, as well as executive leadership roles for firms owned by Omnicom and WPP. As President of Weber Shandwick West, he led offices in LA, San Francisco, and Seattle in a successful turnaround, strengthening client service, improving talent retention, and increasing profitability while also enhancing crisis management capabilities.

The Northwest has been a consistent focus throughout Will’s career. He has advised many of the region’s most respected organizations, including Starbucks, Microsoft, Amazon, Washington State University, UW Medicine, Fred Hutch, Seattle Children’s, the City of Seattle, Kaiser Permanente, and Harborview Medical Center, providing them with essential media training to navigate complex communications challenges.

Will serves as vice chair of the Seattle Center Commission, sits on the board of The 5th Avenue Theatre, and participates in the Community Development Roundtable. Outside work, he enjoys theater, kayaking, vinyl, and cooking for friends and family.