Experts, thinkers, and doers.

Purpose-built and carrying minimal overhead, The First Person Collective was launched by industry veteran Will Ludlam in late 2023 with the sole aim of helping clients navigate change with a streamlined partner focused on evolving communications strategies, so they can better connect with important constituents.

The Collective is an active community of subject matter experts, thinkers, and doers who operate independently yet are committed to solving challenges collectively. Like Will, this group of skilled practitioners were frustrated by the old agency model that hindered their ability to deliver great work.